News // ASSA ABLOY MOTOR SPORT PROGRAMME
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ASSA ABLOY Australia has confirmed today they will be the naming right sponsor for Fabian Couthard car 14 at Brad Jones Racing, competing in the 2012 V8 Supercar series.

The global Lock Company is backing Brad Jones Racing?s car 14 with their iconic Australian brand Lockwood.

Motorsport has been a tool in ASSA ABLOY?s portfolio for many years, providing a popular way to entertain suppliers and customers alike.

In 2011 Lockwood was the headlight sponsor on both car 8 of Jason Bright and car 14 of Jason Bargwanna.

Naming rights for us was the naturally progression with our motorsport program said Nick Penny, Marketing Communications Manager ASSA ABLOY Australia. V8 Supercars appeals not only to our business to business customer but also the wider consumer base, our involvement last year confirmed to us the success of the partnership and how we can leverage from it. Having naming rights will allow much more equity for us to deliver or key marketing activities in 2012, in addition to building internal programs for our employee base in Australia, said Nick.

The partnership with BJR has also been outstanding, providing excellent value and providing a base for many of our marketing initiatives in 2011. We value the partnership with BJR and feel their business ethos is closely aligned to our own. They understand our business and have provided a fantastic platform for us to not only promote and advertise our brand but also engage with customers and our employees.

We are extremely excited about 2012 and can?t wait to get racing at CLIPSAL in Adelaide in the first week of March, everyone here at ASSA ABLOY Australia and, I?m sure our customers, will be cheering Fabian from the get go.  

About ASSA ABLOY

ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience.

ASSA ABLOY is represented in all major regions, in both mature and emerging markets, with leading positions in Australia, Europe and North America.

As the world?s leading lock group, ASSA ABLOY offers a more complete product range of door opening solutions than any other company on the market.

ASSA ABLOY is the company behind leading brands in Australia including Aperio, Hi-O Lockwood, Padde, Interlock, Yale and ABLOY.

For more information visit www.assaabloy.com.au

Published: 31 January 2012.

#14 Tim Slade

Freightliner Racing

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